Using Social Media Effectively (Episode 20250904)

Social media can be a powerful extension of your teaching practice when used with purpose and balance. It’s not about being everywhere—it’s about showing up with clarity, consistency, and authenticity. Whether you post once a week or once a month, what matters most is the why behind what you share.

Purpose Before Posting

Social media isn’t about posting every day—it’s about posting with intention. Before you share, ask yourself what outcome you want: connection, visibility, education, or sales. Knowing your purpose helps you craft content that aligns with your goals and feels authentic to your voice.

When you post online, what’s your goal—connection, visibility, education, or sales?

Quality Over Quantity

One thoughtful post that sparks genuine conversation is more valuable than five rushed ones. High-quality content builds trust and community over time. Focus on creating posts that show care, curiosity, or insight—people notice when your content feels intentional.

What kinds of posts have gotten the most engagement for you so far?

Content that Connects

People are drawn to stories, questions, and practical tips more than announcements. Share moments from your lessons, breakthroughs your students experience, or what the game has taught you personally. When you share your journey, others connect not just with your content, but with you.

Have you ever shared a story about teaching or playing that people responded to strongly?

Balance Promotion with Value

A good guideline is the 80/20 rule—80% of your posts should give value, and 20% can promote your services or events. Value can mean inspiration, education, or entertainment. Think of every post as a touchpoint that deepens trust long before someone decides to register for a class or workshop.

What’s one way you could give value on social media without selling?

Engagement is a Two-Way Street

Effective social media isn’t just about broadcasting—it’s about building relationships. Reply to comments, thank people for sharing, and join conversations where your voice adds perspective. The more you engage, the more visible and approachable you become.

Do you reply to comments or questions on your posts? How does that affect the connection?

Know Your Platform

Each platform has its strengths. Facebook fosters community through groups and discussions. Instagram thrives on visuals and storytelling. YouTube allows for depth, demonstration, and teaching. Choose platforms that fit your style and your audience’s habits instead of trying to do it all.

Where do you feel most comfortable posting, and why?

Make It Sustainable

Consistency beats intensity. It’s better to post once a week for a year than daily for a month and burn out. Build a rhythm that supports your time and energy. Even one reliable type of post—a weekly tip, quote, or reflection—can keep your presence active and meaningful.

If you had to commit to just one type of post each week, what would it be?

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Reflection

Social media works best when it feels like an extension of who you are, not an obligation. Take a moment to reflect:

• What kind of presence do you want to create online?
• How can you use your platforms to educate, inspire, and connect?
• What would change if you treated social media not as a task, but as part of your teaching rhythm?

Use these questions to refine your online approach and create a presence that feels both authentic and sustainable.

Social media can be a powerful extension of your teaching practice when used with purpose and balance. It’s not about being everywhere—it’s about showing up with clarity, consistency, and authenticity. Whether you post once a week or once a month, what matters most is the why behind what you share.